With each new entry of a podcast app (and there are a bunch), the forecast of a “Netflix of podcasts” is written about. It is hard to see the pathway for this to happen anytime soon. Continue Reading
by Steve Goldstein
In his latest guest column, Steve Goldstein gives the verbal stage to Steve Stockman, President of Custom Productions. He lays out a course of best practices for podcast videos. There is a difference between a podcast on YouTube and a YouTube podcast — and the difference lies in keeping the visual aspect interesting. “Video is a language.” This piece holds to high standards, but at low cost, and leans on the science of attention in visual presentations. An extraordinarily valuable and bracing interview. A must-read. Continue Reading
by Steve Goldstein
In his latest guest column, Steve Goldstein makes this observation: “Podcast monetization and the concentration of dollars chasing a relatively small number of shows is a big problem for our industry.” In a powerful interview with Christiana Brenton, Acast’s U.S. Head of Sales and Brand Partnerships, these two experts discuss the revenue concentration in podcasting: According to Edison Research, advertisers can reach half of all weekly listeners with just 44 podcasts. Steve calls this “a frightening stat and a systemic problem.” Christiana Brenton calls this “an inflection point” for ensuring a sustainable long-term medium. A must-read. Continue Reading
Brad Hill: Heather, thanks so much for joining me today. Heather Osgood: Thanks so much for having me! I’m excited to chat. Brad: Great!. You are the founder of True Native, a podcast ad repping business that you started… Continue Reading
Heather Osgood, Founder and CEO of podcast ad-rep company True Native Media, joins Brad Hill for the RAIN Podcast Business Lunch. The conversation roams across the needs and expectations of podcast advertisers, both new and experienced, and how podcasters deliver to those needs. Continue Reading
Brad Hill: Kerri, thank you for making time to do this. Kerri Hoffman: Thank you for your interest. Brad: You’re the head of PRX, a top 10 American podcast publisher, almost 100 shows. According to Podtrac in… Continue Reading
Kathy Doyle, VP of Content Development at Macmillan Publishers, appeared on RAIN’s Podcast Business Lunch to discuss the business details of the only podcast network with a “Big 5” book publishers. This is the transcript. Continue Reading
Missed the webinar? Would rather read anyway? Here is the transcript of the inaugural RAIN Podcast Business Lunch, featuring Tom Webster. Continue Reading
Brad Hill: Tom Webster is senior vice president of Edison Research. He’s been with Edison for nearly eight years. He has keynoted at conferences around the world. The Infinite Dial is Edison’s flagship consumer research in the audio field cited… Continue Reading
by Matt Deegan
Guest columnist Matt Deegan (Folder Media) reports on Apple’s new announcements and product lineup for podcast creators, set to launch next month. Who does it work for, and who does it not work for? And what about Android users — the global smartphone majority? A clarifying and essential read. Continue Reading
Comedian and media producer Will Ferrell is partnering with iHeartRadio to make a new podcast network with an opening slate of six shows. “The iHeartPodcast Network really knows how to make a podcast.” said Ferrell. The new group is called Big Money Players Network. Click through for show notes. Continue Reading
This is the debut of Jeff Umbro’s weekly LinkedIn column, Podcast Perspective, in RAIN News. Jeff is the CEO of The Podglomerate podcast network. In this column, he reviews recent industry news, and interviews Chris Morrow, head of The Loud Speakers Podcast Network. Continue Reading